Everything you need to know about AI automation and Simply Dev.

Simply Dev is Nashville's AI infrastructure company. We design and build the AI automation systems, custom software, chatbots, and internal tools that run a business — capturing leads, cutting labor costs, and scaling operations without new headcount.

Simply Dev is a real company and the sister company of Social Link, a Nashville marketing agency. Both are owned by Brady O'Rourke. We are a team, not a single freelancer, and we run the systems we sell inside our own businesses first.

We are based in Nashville, Tennessee, and serve businesses across Middle Tennessee including Franklin, Brentwood, Murfreesboro, and Hendersonville — as well as clients nationwide for our software and automation builds.

We don't sell websites or generic marketing. We build operational infrastructure — the AI systems that handle your front desk, follow-up, reporting, and back office. The output is measured in labor eliminated and revenue captured, not pages shipped.

AI automation can answer and qualify leads 24/7, follow up instantly, book appointments, route maintenance or service requests, generate reports, onboard clients, and handle repetitive back-office data work — freeing your team for high-value work.

An AI front desk is a system that answers inbound chats, texts, and inquiries instantly, qualifies the lead, answers common questions, and books the appointment — 24 hours a day, with no hold time and no missed after-hours calls.

Yes. We build custom portals, internal dashboards, reporting systems, and database-driven tools tailored to your operation. Chatbots are one piece; the larger value is in the connected system behind them.

AEO (Answer Engine Optimization) is optimizing your content so AI search tools like ChatGPT and Google's AI Overviews cite your business. As more buyers search through AI, AEO is becoming as important as traditional SEO for getting found.

Yes. We build AI-integrated websites with built-in capture, instant follow-up, and structured data for both search engines and AI search — tied to real pipeline rather than vanity metrics.

We build on OpenAI, Claude, GoHighLevel, Make.com, n8n, Supabase, Webflow, and HubSpot, among others. We select the stack based on your needs and integrate with what you already use.

AI Front Desk starts at $3,500 setup plus $1,500–$2,500/month. AI Operations System is $7,500 setup plus $3,000–$5,000/month. AI Business OS starts at $12,000 setup plus $5,000+/month. We scope every engagement to the ROI it produces.

Because the value of a system isn't the hours it took to build — it's the salary it replaces and the revenue it captures. A $3,500 system that replaces a $39,000/year role is priced against that outcome, not against time.

Most clients see the system pay for itself within 60–90 days through eliminated labor cost, recovered staff hours, and captured leads that were previously lost.

The monthly retainer covers hosting, monitoring, and ongoing optimization. We structure terms around delivering measurable ROI rather than locking you in — we'd rather earn the renewal.

Hosting, system monitoring, performance optimization, and continuous improvement of your automations as your business changes. The setup builds the system; the retainer keeps it running and improving.

Front-desk and capture systems typically launch in days. Operations systems go live in 2–4 weeks depending on integrations. Custom Business OS builds are scoped individually.

It starts with a free AI Audit where we map where revenue is leaking and labor is wasted. We then deliver a fixed-scope blueprint with ROI attached, build and connect your systems, launch, and optimize over time.

No. We build and test alongside your existing operations, then switch on the automation once it's verified. We integrate with your current tools rather than replacing them, so there's no downtime.

Yes. We train your team on the system and provide ongoing support through the monthly retainer. Because we run these systems ourselves, we support them the way an operator would, not a vendor.

Access to the tools you want connected, an understanding of your key workflows, and the goals you want the system to hit. The AI Audit identifies exactly what's needed before any build begins.

We have deep experience with law firms, property management, real estate, home services, healthcare, and marketing agencies — but our automation and software work applies to any business with repetitive workflows and lead volume.

Yes. We build AI intake systems that qualify leads, answer common questions, and route matters 24/7. Law firms using automation have been shown to grow up to 3× faster (Clio Legal Trends, 2025).

We automate tenant and guest communication, maintenance request routing, and inquiry handling. Chady Property Management scaled through a 40%+ increase in inquiries with zero additional customer service hires.

We capture the calls and chats you'd otherwise miss — 67% of home service calls go to voicemail (BrightLocal, 2024). Our 24/7 AI captures and qualifies those leads so they become booked jobs.

Yes. We automate administrative work and patient communication. Physicians spend roughly 34% of their time on admin (AMA, 2024), and healthcare AI automation is a $38B opportunity (Menlo Ventures, 2025).

Yes — it's where we started. Simply Dev automates agency onboarding, reporting, and workflows, and offers white-label AI you can resell. Social Link, our sister agency, eliminated $180K in overhead this way.

Yes. We follow security best practices, keep credentials in protected environments, and never expose API keys in client-facing code. Your data stays within the systems you control.

Yes. We integrate with HubSpot, GoHighLevel, and most major CRMs, connecting your capture, follow-up, and reporting into one system rather than a stack of disconnected tools.

Systems are built with escalation paths — when the AI hits something outside its scope, it routes to a human with full context, so nothing falls through the cracks.

Yes. The infrastructure is built to handle increased volume without proportional cost. That's the core advantage — handling 40%+ more volume on the same team, the way our clients do.